Visit Slovenia!

Slovenia Named a Top Global Destination for 2026

Slovenia is featured among the Top 50 Global Travel Destinations for 2026, recognized for its combination of natural beauty, cultural richness, safety, and travel appeal — making it a must-visit destination on many travelers’ lists. 

New Campaign Targets U.S. Travelers

Slovenia is collaborating with Croatia and Austria in the Alps-Adriatic-Amazing campaign to attract more U.S. tourists, strengthening its global tourism profile and drawing interest from long-haul visitors. 

Tourism Growth Reaches New Highs

In 2025, Slovenia recorded record tourism numbers with significant growth and its busiest July on record — a strong indicator that interest from international and regional travelers continues to rise year after year. 

New Adventure and Active Travel Options

Intrepid Travel and other tour operators have launched new multi-destination and active travel itineraries for 2026 that include Slovenia, tapping into growing demand for adventure, family, and nature-focused trips. 

Additional Highlights That Appeal to Travelers

Cultural & Nature Tourism
Slovenia’s tourism brand I feel Slovenia continues promoting authentic experiences — from historic towns like Ljubljana and Nova Gorica to boutique events, new attractions, and cultural festivals. 

Wine, Food & Experiences
Slovenia was named among the 50 Best Places to Travel in 2025 by Travel + Leisure, with special attention to its wine regions (Primorska, Posavje, Podravje) and culinary travel experiences. 

Sustainability & Smart Tourism
Slovenia’s focus on sustainable travel — including the Slovenia Green certification and digital tools in cities like Ljubljana — enhances the visitor experience with eco-friendly travel options and personalized itineraries. I

European Cultural Highlights
Nova Gorica serves as European Capital of Culture 2025, offering travelers unique cultural and cross-border events that celebrate creativity as part of their visit. 

Why Travelers Are Choosing Slovenia

Safe, peaceful, and well-connected destination with growing flight options and tourism campaigns targeting global markets.
Rich cultural scenes, wine, and food that appeal to experience-seekers. 
Sustainable and active travel experiences including outdoor adventures and new itineraries.
Growing international recognition in top travel lists for 2026.